Customising for Competitiveness: Integrated and Off-Standard Motor Designs


This technical guide from Brook Crompton explores the benefits, considerations, and innovations in integrating electric motors into OEM equipment. With a focus on reducing costs, improving performance, and enabling compact and efficient designs, the document highlights practical applications and forward-looking technologies—including axial airgap motors—tailored to industrial use.

Key Points

  • Motor Integration Trends: Integrated motors are reshaping OEM industries, offering benefits in efficiency, space savings, and ease of assembly across a range of applications such as fans, pumps, and high-pressure washers.
  • Application Benefits: Integration can lead to shorter product lengths, lower material use, reduced inventory, and improved aesthetics—all driving competitive advantages for OEMs.
  • Axial Airgap Motors: A breakthrough in compact design, these motors offer high performance in a shorter profile and are now commercially viable for industrial use up to 2.2kW.
  • Engineering for Disposability: Many integrated solutions are designed with reduced maintenance in mind, offering disposable or low-maintenance units to meet modern market needs.
  • Design Variants: Motor adaptations fall into three categories—simple modifications, off-standard designs, and fully customised solutions—each suited to different engineering goals.
  • Thermal, Electrical, and Mechanical Considerations: Proper integration requires balancing thermal limits, electromagnetic interference, and mechanical stress for optimal performance.
  • Manufacturing Innovation: Brook Crompton's automated production facility enables cost-effective, scalable manufacturing of axial airgap motors for OEM applications.
  • Future Outlook: New technologies like improved composites, electrical steels, and insulation materials are pushing boundaries for even higher-performance electric motors.